The majority of us are familiar with Google’s evolving nature. It often gets hard on web service providers; primarily the digital marketers and search engine optimization experts.
However, one of the most recent updates has become a terrific matter of concern for the web designers. Yes, I am talking about the mobile-first-index.
What is it?
In simple words, search engines will now index the websites through their mobile versions and not the desktop versions. It seems analogs to Google’s demand for targeting the user intent instead of keyword phrases for improved results.
Like the modern SEO where the searchers’ intentions of hiring web design services are far more important. Similarly, now, Google wants the businesses to make their responsive sites not only mobile-friendly but mobile-first as well. For this, our top ranked Austin web design company can help perfectly.
Here are two situations the most of us may face while preparing our sites for Google’s Mobile-First-Index.
Website without mobile version:
Here the chances are low a business could have a site without designing and launching a mobile version. Well, there is still a possibility but usually with the informative sites and not the eCommerce websites.
In case, if you have a non-mobile website then get its design ready to cope with the mobile-first-index.
Website with mobile version:
Now, here comes the eCommerce sites in particular. If you already have a dynamic website designed on responsive grounds and is compatible with all the browsers and mobile devices, then you may not need its complete overhauling.
It’s justified to ask ‘Do I still need to change the design to make my site well-suited for the mobile-first update?’
Yes, of course, you need to upgrade all the features that can hamper the mobile-first indexation process; for example, use single-page and grid layout, fix the speed loading issues, remove the interrupt ads, and improve the navigation, etc.
You can also make specific additions to improve the user experience so that your website can stand against the new course of search engine indexation process. For the reason that search engine index the sites and rank them high in the SERPs only when they deliver seamless user experience.
If you want to survive the mobile-first-index update by Google, you need to perform a complete website and content audit and fix the bugs. And, if you don’t have your site for the mobile users then design and develop it with the soonest possibility. Or else, you will be nowhere on the internet because Google will not index your site from the desktop version. The design process will keep following the latest trends.
All you need is to ensure that it complements the Google update as mentioned above so that you don’t miss the organic traffic that will otherwise be directed to your competitor’s mobile-first site.