Keyword research drives the search engine optimization process. It acts as a fuel for SEO strategies as it assists you to understand the requirements of your target audience. It helps you learn what your competitors are doing. Every so often, you need SEO reforms. It all depends on the keyword research trends that keeps on evolving to bring you improved results.
Organic or paid, evaluate your website traffic and the proportion of it converted into sales bringing revenue to the table. It’s no longer enough to reach the top position on the first page. Question is how much traffic your website receives as a result of that top Google position?
Ranking first obviously plays a vital role in brand recognition. But, as far as business profits are concerned, you need high-converting traffic from search engines. And, if it’s not up to the mark, then the most understandable reason is that SERPs provide less visibility that they did once. It makes the keyword research trickiest than ever; turning your search engine optimization process incredibly daunting endeavor.
It pertains to the need of evaluating your traffic in an entirely different way. For this, you can take help from a top rated Austin SEO Agency so that you can have a fair idea of your website optimization process for search engines. Simple insights wouldn’t help you much. You should consider the following;
➜ General CTR for your top position; how many clicks you receive on regular intervals while sustaining the place and what’s the improvement ratio.
➜ A total number of click for a specific set of SERPs results. It’s evident that all clicks from searchers don’t lead to actions. It means you need click volume analysis for a particular keyword besides search volume for the same keyword.
➜ Google’s withdrawal from top 10 blue links and incorporation of featured snippets, shopping results, visual content and local packs has drastically changed the game. It distracts the attention of the users and hence dropping the click-through rates even for the Google’s top rank.
➜ According to expert’s opinion of Digital Marketing Agency Austin, you must optimize your keyword research for concepts and not just for the sake of searching phrases to rank in SERPs.
➜ Select the keywords that you can optimize for things and not only the strings. For the reason that Google becomes smarter than it ever was. It no longer feeds on so-called keyword strings. It smartly interprets the user queries and gives him a variety of relevant results.
➜ A list of clustered keywords may help you in creating better, detailed and structured content but it will hamper your SEO efforts because now Google interprets the concepts and seek for the clues behind each query it receives.
➜ Pick the right suite of tools for keyword research and SEO insights such as SEMRush, Ubersuggest, and Ahrefs, etc.
➜ Identify the keyword intent and perform some text-analysis based on search queries. You can use natural language processing tools such as Watson to analyze a piece of content.
➜ Create a custom model on the extracted keywords, entities, categories, concepts and even sentiments, etc., from analyzed text. Learn about the interest, intents, and struggles of your target audience that suits your SEO needs.
➜ Social media is a remarkable non-SEO tool that can give you a good insight into keyword investigation. Use social media tools to study trends and real-time keyword frameworks that will help you in making informed search engine optimization decisions.
Over the past few years, SEO has experienced a drastic transformation. It’s mainly because of the Google updates that are getting hard on the websites. Now, only the sound websites with unique elements will get on top rank, gain immense organic traffic. However, to convert this traffic into potential leads and sales, you need to use the tactics mentioned as above for keyword research & optimization that bring you huge profits.