IT industry trends reveal that search engine optimization share looms above the paid search market. Technical SEO is one of the causes in this regard.
What is technical SEO? It’s the backbone of your business website – structure. It defines the way your site features and functions are assembled to establish an unbeatable architecture – without which everything will, eventually, collapse.
Imagine you have a new product to be launched soon. You ran promos, and now everyone is eagerly waiting for it.
Finally, it is here. The launching date comes. You notified the prospective customers. They click on the link to view product.
What happens next?
Either the page opens quickly and without any trouble or takes a lot of time to load – say more than 10 seconds. And, for each second you are losing potential users resulting in increased bounce rate of your website. No matter how expensive SEO Agency Austin you hire to rank high in the SERPS, every second the web pages delays in loading accelerate the bounce rate probability.
It does not matter how great your product is because your website’s poor functionality is bouncing the precious organic traffic.
This one example reveals the significance of technical SEO. Nothing else matters unless you ensure a flawless website structure.
That’s why it’s important to know and understand all significant aspects of this element of search engine optimization. Here are some important reasons that business owners and web service providers should give more value to technical SEO before moving onto other practices – onsite and offsite SEO.
- Speed is Critical to Site Performance
It’s human psyche that people often give up on things taking too long to be done. People leave the sites that load too slowly and go back to search engine to check some other relevant link. Google hates this and drops such links down in the SERPs.
Perform page loading speed analysis through Google page speed testing tool and fix the relevant issues to make it faster.
- Site Errors Deters User experience
Anything that immediately kills your SERPs positions is website errors. The famous 404 error leaves you nowhere on the internet. It’s equally frustrating for site users and search bots.
Commonly occurring site errors include missing pages, broken links, and flawed redirects, etc. Find them all and fix to ensure improved search engine results.
- Broken Links Kill Rankings
Links, internal or external, add value to your website. While reading an article you reach a link, click it, and nothing happens. Whoops! The most annoying moment for a user because he wanted to learn more. But, now he cannot due to a broken link.
Now imagine you experience the same thing more than once on the same site. You will get frustrated and tend to leave the website. No website owner wants this factor to ruin user experience that will ultimately impact the page rankings. Choose right tools, e.g., Xenu’s Link Sleuth to deal with this time-consuming and complicated job.
- Problematic Visual Content
Visual content dramatically supports the on-page SEO and content marketing practices. Now, if you have image issues on your site, it will create problems regarding technical SEO. You need high-quality images, but it makes the size too big that hurts not only the user experience but also makes the site less mobile-friendly – increased page abandonment rate.
Compress and optimize the site images without affecting their quality so that they don’t slow down your website. Also, find and fix the broken images as you do for broken links.
- Duplicate Content will Penalize your site
Google is pretty good at finding duplicate content. It immediately penalizes the websites containing plagiarized content. Remember, too much repetitive content annoys your regular blog readers. They don’t come to you for the similar things they already know.
If you don’t have anything new to say, then say nothing at all. The duplicate content is not always about lack of ideas. It can be caused due to site updates – a new page with new URL but old content is considered content duplication by search engines. Delete it directly if a page isn’t indexed otherwise use permanent 301-redirect. You can also add chronical URLs to pages with duplicate content to help the search engines drive the users to your selected pages.
Last but not the least, mobile-first-index is the future. So, build up your technical SEO on right notes to make other tactics more beneficial for exponential business growth.