The success of eCommerce businesses, no matter big or small, extensively depends on high-converting web design. Customers make intentional purchases from the brands they trust the most. The interruption-free website is mandatory for the high user conversion to sales. If your required number of eCommerce sales are not up to the mark, then your website is in dire need of design audit and possibly a redesign.
The prospective customers, in an eCommerce setting, rely on a risk-free, interactive and guaranteed digital experience. For this, you can consult a reliable web design Austin, TX firm with laudable portfolio, especially in your target industry. Keeping your budget in mind, always consider to get professionals on board having a strong caliber of website designing and transforming an old outlook into remarkable ways to convert potential leads into sales.
With two actionable tips, you can convert your e-store visitors into brand-patriotic customers.
Give your value proposition central charge:
Online competition is fierce, particularly for small businesses. Therefore, be clear about your value proposition like: unique selling point (USP) because it is the essential ingredient in branding that sets you apart from your competitors.
Ensure the direct sight of your business value proposition in web design. Never place you USP at hard to find positions if you do not want a quick drop in your potential conversion rate.
Alibaba.com, for example, positioned its value proposition ‘Global trade starts here’ right below the logo. This small and simple phrase rightly placed at articulate spot surely leads to a high-converting target audience. Besides, giving your USP frontal and central position in web design, always use a prominent color contrast that’s highly readable.
Be transparent about site navigation:
Simplified navigation across the website reflects your business intentions – bringing ease for users so that they feel tempted to make an intentional purchase.
We all know that an easy route to a supermarket and excellent customer support from sales personnel in a brick and mortar store makes the shopping experience treasured for customers. Likewise, the website users count on comfort from exploring your product catalogs to walk through the actions you want them to take and then, seamless check out – knowing that their personal information is safe with you.
Do not make website design challenging for the users. They will turn to other online vendors having sites with easy to understand headings and navigation labels. Avoid making your design cryptic because, ideally, people want to reach the desired information, products or services they need with a single click.
Last, but not the least is to keep the number of choices minimum for the user. More the options, the longer will be the user’s reaction time – more likely to be indecisive. For instance, if you use short forms and decrease the number of check out points, the people are more likely to buy from you.
Remember, site users take a few seconds to review your website and make a judgment about your business gravity. Ensure consistent branding through strong USP with right placement and trouble-free navigation that comes from a simple, clean and predictable layout.